Pioneering Content Manager for 25 Billion-Dollar Fintech Company

Chime is a financial technology company that offers banking services through The Bancorp Bank, N.A. or Stride Bank, N.A. Chime members can use the Chime app to access their checking and savings accounts, apply for a credit card, and more.

As the first Content Marketing Manager at Chime, I led the strategic planning and development of content tailored to engage a younger, digitally-native audience. I crafted compelling copy that resonated with millennials—an audience well-versed in and trusting of online services, including digital banking—while executing a content strategy designed to drive engagement and brand loyalty.